Verbenaceae · Callicarpa

Aisar / Velvet Beauty Berry

Callicarpa tomentosa

Also known as Great Woolly Malayan Lilac

ShrubMedicinal
Habit
Shrub
Found in India
Maharashtra, Tamil Nadu, Karnataka & more
Flowering
Throughout the year

Plant Details

Scientific name
Callicarpa tomentosa
Genus
Callicarpa
Habit
Shrub
Habitat
Semi-evergreen and moist deciduous forests, also in the plains
Habitat type
Forest
Native to
India to Southeast Asia
Distribution
India, Sri Lanka, Nepal, Bhutan, Bangladesh, Myanmar, Thailand, Malesia, North Hong kong
Found in India
Maharashtra, Tamil Nadu, Karnataka, Kerala, Arunachal Pradesh, Tripura
Flowering & fruiting
Throughout the year
Conservation status
Not Evaluated (NE)

Leaf characters

Leaf arrangement
OppositerecordedTwo leaves arise from the stem at the same point, facing each other.Leaves simple, opposite; — Wikipedia, CC BY-SA 4.0
Simple leaf type
Leaf type
SimplerecordedA single, undivided leaf blade.Leaves simple, opposite; — Wikipedia, CC BY-SA 4.0
Leaf surface
Tomentose (woolly, matted hairs)recorded

Typical of the family

Toothed margin leaf character
Margin
Toothed
Pinnate venation leaf character
Venation
Pinnate

Characters marked “recorded” are for Aisar itself; the rest are typical of the Verbenaceae family.

Flower & fruit characters

Flower colour
Pinkrecorded
Flower arrangement
CymerecordedA branched cluster where the central/terminal flower opens first.Purplish flowers show branched axillary cymes. — Wikipedia, CC BY-SA 4.0
Fruit type
DruperecordedA fleshy fruit with a single hard stone/pit enclosing the seed.Fruit is 3-4 seeded globose drupe. — Wikipedia, CC BY-SA 4.0

Typical of the family

Inflorescence
Cyme
Fruit
Drupe

Characters marked “recorded” are for Aisar itself; the rest are typical of the Verbenaceae family — flowering plants only.

Local Names

Tamil
காட்டுக்குமிழ் kattu-k-kumil
Telugu
బోడిగచెట్టు bodiga chettu
Kannada
ಆರತಿ ಗಿಡ aarati gida, ದೊಡ್ಡ ನಾತದ ಗಿಡ dodda nathada gida, ಇಬನ್ನೆ ಗಿಡ ibanne gida
Malayalam
നായ്‌ക്കുമ്പിൾ nay-kkumpi, നായ് ക്കുമ്പിൾ, Callicarpa tomentosa
Marathi
ऐसर aisar, हेसूर hesur

About Aisar

Velvet Beauty Berry (Callicarpa tomentosa) belongs to the Verbenaceae family, where it grows as a shrub. In India it has been recorded in Maharashtra, Tamil Nadu, Karnataka and 3 other states. It grows in semi-evergreen and moist deciduous forests, also in the plains. It flowers and fruits through much of the year.

Illustration representing the Verbenaceae family
Botanical family

Verbenaceae

Verbena/Teak family

Aisar belongs to the Verbenaceae family.

The illustration represents the family — not necessarily this exact species.

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